Helmut Lang Teases Upcoming Global Taxi Collection

In 1998, Helmut Lang broke new ground as the first designer brand to advertise on taxis, with a campaign that ran on 275 yellow cabs in New York city. To pay homage to this defining historical moment, the brand debuted the "Taxi Project" capsule collection last December which featured an archival photo shot by Iain R. Webb. The accompanying lookbook photos released with it were authentic and charming, putting the often overlooked NYC taxi drivers in the spotlight for a brief moment. The collecti...